About us

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About C2

C2 was born out of Montreal’s live entertainment ecosystem, which is globally renowned for its creative and production excellence. The backbone of C2 is its broad, multidisciplinary team of professionals dedicated to delivering forward-thinking event solutions.

C2 team leaders

Jacques-André Dupont
Executive Chairman of the Board

A festival and event veteran, Jacques-André Dupont brings more than three decades of live-event expertise and business acumen to the table. A seasoned communications, marketing and business development leader, he has spearheaded the exponential growth of some of Canada’s most important events, including the Festival International de Jazz de Montréal, FrancoFolies de Montréal and Montréal en Lumière.

A respected pillar in the business community, Jacques-André is a passionate and empathetic leader focused on driving concrete impact and change.

Prior to joining C2, Jacques-André was president of L’Équipe Spectra and Executive Vice-President Groupe CH. He also co-founded and led X3 Productions for several years, the company behind the international success of the blockbuster exhibition Star Wars Identities

Specialized in

Transformational leadership
Driving growth and event management

Anick Beaulieu

Anick intuitively knows that business is a human endeavour, and therein lies one of her great strengths leading commercial strategy and client accounts at C2. Her knack for understanding current and future partners’ business goals allows her to forge meaningful and lasting partnerships.

As Vice President – Growth and Partnerships, Anick is responsible for the marketing and commercial teams, heading the creation of new revenue opportunities and innovative growth strategies. She is adept at linking great ideas to revenue generation, and brings an infectiously positive and empathetic outlook to her leadership responsibilities.

Through her deals with innovative top-tier enterprises such as IBM, Facebook, Twitch, GitHub, and RBC, to name a few, she has elevated C2’s partnerships to new heights and has proven herself instrumental to the growth of C2’s broad local and international networks.

Specialized in

International development
Sales marketing and commercial strategy
Revenue lead generation
Team Leadership
Managing chaos

Jean-François Bouchard

Jean-François launched and propelled the C2 Montréal conference into being one of the largest innovation events in the world. An entrepreneur at heart, Jean-François co-founded Sid Lee  and led the outstandingly creative and award-winning agency as CEO for 25 years. At C2, he is the driver of the vision for a business that is scaling internationally. He possesses unparalleled expertise in revenue building, creative development and event management.

Jean-François is also a photographer whose work has been exhibited in New York, Montreal, Toronto, Miami and Paris. He won the prestigious Nannen Award in Germany for a project that was featured in Stern magazine. His work has also been featured in The Washington Post, Wired USA, Wired Japan, Artnet and the British Journal of Photography.

Specialized in

Revenue building
Creative development
Event management and strategy

Stronger Together

with the kyu Collective

C2 is a proud member of the kyu Collective, an inspiring portfolio of creative, cutting-edge organizations such as IDEO, Sid Lee, Kepler and SY Partners, designed to understand, connect and explore the edges of what our societies need now and what they’ll need in the decades to come.

Together we seek to be a source of creativity which propels society and the economy forward.United by our common values, we form a community of more than 2500+ people making up one of the most diverse creative organizations in the world.